We also reduced the depth of the Honda signature wave design on the building in order to improve facility maintenance. “The entry cylinder was updated to include a lot more glass, creating transparency into the dealership,” said Williamson, of the Generation 3 Honda design. The 2002-introduced Generation 2 Honda dealership design offered an interior update, while 2011’s Generation 3 dealership design featured both interior and exterior upgrades. These signature architectural elements were introduced in the Honda Generation 1 prototype design, which was focused on “creating a friendly atmosphere attuned to the female shopper in the marketplace,” according to Williamson. “You don’t see a lot of blue cylinders and waves. “Honda offers a unique design on auto row,” said Jim Williamson, executive director, client services, Interbrand Design Forum. Blue, 1,200 square feet in Sunrise Silver and 800 square feet in Bone White. The new Clark Knapp Honda dealership is clad in a total of 6,500 square feet of Alucobond® aluminum composite material (ACM) in the 4mm thickness and three colors, including: 4,500 square feet in the custom Honda Motor Co. Interbrand Design Forum, a retail-design and architectural firm headquartered in Dayton, Ohio, has been creating retail brand designs for American Honda Motor Co., Inc., since its 1996-introduction of the Generation1 Honda dealership prototype design that featured the company’s now-signature blue cylinder entry and wave canopy architectural elements – both created from aluminum composite material. Across the street is a two-acre pre-owned vehicle lot featuring a 3,500 square-foot one-story sales office.
This modern dealership includes the 38,000 square-foot two-story sales showroom, offices, service center, and new vehicle inventory lot located on three acres at the corner of Expressway 83 and Sugar Road in Pharr. The new Clark Knapp Honda auto dealership in Pharr, Texas, celebrated its grand opening June 18 in a facility that incorporates the American Honda Motor Co.’s Generation 3 prototype dealership architectural design, including an expansive two-story showroom. Blue, Sunrise Silver, Bone Whiteīoultinghouse Simpson Gates Architects, Inc.īob Simpson courtesy of Boultinghouse Simpson Gates Architects
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